Today we’d like to introduce you to Jamal and Jacory Greene.
Jamal and Jacory, can you briefly walk us through your story – how you started and how you got to where you are today.
As a Senior Health education major at Tennessee State University, I was given the assignment in my capstone course to create a nonprofit organization that helps people with a cause I was directly affected by. After losing my mother from complications of diabetes my junior year of college, I knew the direction that I wanted to go. I created a nonprofit by the name of BeHealthConsious organization and starting collaborating with health education experts all around Nashville to create health events to start educating people about nutrition, and educate athletes about eating correctly. After graduating I moved back to Atlanta and my brother Jacory Greene approached me with the idea of wanting to personal train and change my nonprofit to a corporation. His idea was pure brilliance as I was a current assistant football coach and Certified Health education & physical education teacher in the public school system of Georgia. With my sports background and his personal training background we merged the two where we like to call it “Personal Training meets sports training”. BeHealthConscious “Active Sports” was formed and he started personal training and I started doing sports performance training. We worked out of All-American Skating rink training on Sundays and Mondays for a year and decided to take a leap of faith and open our own gym in 2017. Let’s just say history is being made!
As a Senior Health education major at Tennessee State University, I was given the assignment in my capstone course to create a nonprofit organization that helps people with a cause I was directly affected by. After losing my mother from complications of diabetes my junior year of college, I knew the direction that I wanted to go. I created a nonprofit by the name of BeHealthConsious organization and starting collaborating with health education experts all around Nashville to create health events to start educating people about nutrition, and educate athletes about eating correctly. After graduating I moved back to Atlanta and my brother Jacory Greene approached me with the idea of wanting to personal train and change my nonprofit to a corporation. His idea was pure brilliance as I was a current assistant football coach and Certified Health education & physical education teacher in the public school system of Georgia. With my sports background and his personal training background we merged the two where we like to call it “Personal Training meets sports training”. BeHealthConscious “Active Sports” was formed and he started personal training and I started doing sports performance training. We worked out of All-American Skating rink training on Sundays and Mondays for a year and decided to take a leap of faith and open our own gym in 2017. Let’s just say history is being made!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been a smooth road. Starting out we would train in parks outside in the rain, heat, and cold. Many times we would cancel sessions because the elements were to extreme causing us to lose clients or even have clients that did not want to work out outside. So staying humble and trusting the process was a goal for us.
It hasn’t always been a smooth road. Starting out we would train in parks outside in the rain, heat, and cold. Many times we would cancel sessions because the elements were to extreme causing us to lose clients or even have clients that did not want to work out outside. So staying humble and trusting the process was a goal for us.
Alright – so let’s talk business. Tell us about BeHealthConscious “Active Sports” – what should we know?
BeHealthConscious “Active Sports” is a really diverse gym that offers personal training, Sports Performance Training, Group Fitness Classes, youth sports training, Indoor and outdoor Batting, chiropractic care and more. What sets us apart from most gyms is not only our wide variety of services but our genuine family friendly atmosphere. We take pride in getting to know our clients, their family and friends. We go the extra mile to make sure everyone that walks through our door member or not leaves knowing BeHealthConscious cares.
BeHealthConscious “Active Sports” is a really diverse gym that offers personal training, Sports Performance Training, Group Fitness Classes, youth sports training, Indoor and outdoor Batting, chiropractic care and more. What sets us apart from most gyms is not only our wide variety of services but our genuine family friendly atmosphere. We take pride in getting to know our clients, their family and friends. We go the extra mile to make sure everyone that walks through our door member or not leaves knowing BeHealthConscious cares.
Is there a characteristic or quality that you feel is essential to success?
I am all smiles when I’m on the sidelines with a clipboard at hand. I love what I do, and I’ve been told many times that the love I have for the game can be seen as soon as I step on the field. Coaching is one of my favorite jobs, hobbies and passions. It is one of the few topics I can talk about without ever growing uninterested (sorry to those of you who have drifted off during one of these rants). I often seem to “bounce off the walls” with excitement as I talk about my love of coaching. Anytime a person asks me about my favorite thing to do, coaching is always the first thing that comes to my mind. To me, it’s not just a job or an experience, but a way of life. Coaching is my life. Coaching has had nothing but a positive impact on my life. It’s more than just a paycheck or “glorified babysitting.” It’s also more than just being the teacher or leader to the players. Coaching is about being that one person who has the ability to make a positive difference in a person’s life. I feel strongly that coaches do not, and should not, coach for themselves, but rather, for others; they should strive to show their players how to love the game. Like teaching, you have to get to know your players for who they are as people – their likes and dislikes, their goals and passions and their love for the game. Taking the time to get to know the players shows that I care about them and am only here to make them better, both on and off the field. The best part of coaching is not actually the act of coaching, but witnessing my team’s growth, both in their play and in personality. All of the teams I have coached and watched play their freshmen year through their senior year have grown into remarkable individuals. I have been fortunate enough to be able to see my first group of freshmen play at the varsity level and see how their level of play has increased. Coaching is so much more than blowing a whistle (there’s no need for one) or telling your players to get on the line because it’s time to run. Coaching is understanding the people you work with and encouraging them to be the best they can be, both on and off the court. As the founder and co-owner of BeHealthConscious, I will deliver that same passion and offer the best service to all.
I am all smiles when I’m on the sidelines with a clipboard at hand. I love what I do, and I’ve been told many times that the love I have for the game can be seen as soon as I step on the field. Coaching is one of my favorite jobs, hobbies and passions. It is one of the few topics I can talk about without ever growing uninterested (sorry to those of you who have drifted off during one of these rants). I often seem to “bounce off the walls” with excitement as I talk about my love of coaching. Anytime a person asks me about my favorite thing to do, coaching is always the first thing that comes to my mind. To me, it’s not just a job or an experience, but a way of life. Coaching is my life. Coaching has had nothing but a positive impact on my life. It’s more than just a paycheck or “glorified babysitting.” It’s also more than just being the teacher or leader to the players. Coaching is about being that one person who has the ability to make a positive difference in a person’s life. I feel strongly that coaches do not, and should not, coach for themselves, but rather, for others; they should strive to show their players how to love the game. Like teaching, you have to get to know your players for who they are as people – their likes and dislikes, their goals and passions and their love for the game. Taking the time to get to know the players shows that I care about them and am only here to make them better, both on and off the field. The best part of coaching is not actually the act of coaching, but witnessing my team’s growth, both in their play and in personality. All of the teams I have coached and watched play their freshmen year through their senior year have grown into remarkable individuals. I have been fortunate enough to be able to see my first group of freshmen play at the varsity level and see how their level of play has increased. Coaching is so much more than blowing a whistle (there’s no need for one) or telling your players to get on the line because it’s time to run. Coaching is understanding the people you work with and encouraging them to be the best they can be, both on and off the court. As the founder and co-owner of BeHealthConscious, I will deliver that same passion and offer the best service to all.
Pricing:
- Open Gym membership Just $20/Month
- Group Fitness Classes Just $10
- Personal Training Services Starts at $120/month
- Kids Sunday Fitness Xplosion Just $5
Contact Info:
- Website: www.BeHealthConscious.org
- Phone: 18667450806
- Email: info@behealthconscious.org
- Instagram: @BeHealthConscious
- Facebook: Facebook.com/behealthconscious
It seems every year when winter approaches, many of my patients complain, "There just aren't as many fruits and veggies available." I, of course, beg to differ. Yes, the farmers markets and supermarkets aren't booming with an assortment of colorful berries (at least tasty and inexpensive ones), tomatoes, or corn, but they still have plenty of healthy options. These five are delicious and provide the greatest nutrition bang for your caloric buck. You just might miss them come summer. 
There is no shortage of opinions on the best ways to lose weight and get into shape. Over my career I have heard some fitness myths over and over again, and still hear them today! To help decipher fact from fiction, here is some more information about eight persistent assumptions that might be holding you back. 1. It's better to use a machine. Machine-only based programs train your body in a single, linear motion. These one-dimensional forms of exercise make you more susceptible to injury. Think about it: We live in a multi-dimensional world. Completing multi-joint exercises such as weighted squats, lunges, and deadlifts will prepare your body better for real life. 2. Losing weight only happens in the gym. It takes 250,000 crunches to burn one pound of fat. I believe that 80 percent of all fitness success happens in the kitchen, not the gym. If you spend one hour (or just four percent) of your day working out, you have the rest of you day to nullify your hard work. Nothing you do in the gym is going to combat the rest of the equation when it comes to weight loss. That equation of course includes fitness, as well as diet, sleep, hydration, and stress management. RELATED: 10 Unbelievable Diet Rules Backed By Science 3. You can spot reduce. This is a myth that has withstood the test of time, even after it's been reported time and again as being completely false. So I repeat, you cannot select certain places on your body to reduce fat. Crunches are not going to target the fat in your core region. Fat is burned through a combination of cardiovascular and strength training that decreases your body's overall fat content when coupled with a healthy diet. 4. Running is the best form of exercise for weight loss. A lot of people think steady-state cardio is best form of exercise to lose weight, but strength training combined with short spurts of high intensity cardio creates more damage on your muscles and thus a better after-burn effect due to more required repair. Read: More calories burned at a faster rate, even after the workout is over. 5. Staying fit takes up a lot of time. Speaking of which, science has shown that high-intensity interval training really works when it comes to building muscle and burning calories in less time. Also, there are simple exercises, like jumping rope, that burn major calories in not a lot of time. (One minute of jumping rope burns 11 calories!) The long drawn-out days in the gym are over. Try one of my JCORE workout DVDs and you'll see what I'm talking about. They're just 20 minutes long-you have time for that! RELATED: 8 Benefits of High Intensity Interval Training (HIIT) 6. Women will get "bulky" if they lift heavy weights. This is another misconception that I've heard many times over the years and still hear over and over again. Enough! Heavier weights will not make you bulk up and they are not just for men. Reason: Women and men are not created equal. It's cliché, but it's especially true when it comes to our biology. Testosterone is a key component to muscle building, and women have up to 20 times less testosterone than men. Because of their low levels, it's almost impossible for women to get that bulky effect. 7. You need a gym membership to stay in shape. Bodyweight exercises and workouts are all the rage lately, and for great reason. You can get a better workout more safely when you use just your body to challenge yourself than when you use a machine or equipment you may not know how to use correctly. Also, this style of exercise allows your body to work on all different planes and challenge muscles from all angles. So forget the idea that you can't get a workout if you don't go to the gym. Pull out a mat in your living room and get to work! 8. If it works for her, it's going to work for me. Everybody's body is different. I hear many people talk about a certain celebrity's favorite workout or quote someone else's trainer about a new training plan or workout they should try. However, the main reason anyone finds success in their fitness routine comes down to more than just what type of workout they're doing. It's because they've adapted it into their lifestyle, it keeps them committed, and they're comfortable with it. Find a workout that does the same for you and you will reach your goals.
